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A STUDY ON THE FACTORS INFLUENCING ADOPTION OF NEW TECHNOLOGIES IN NON TRADITIONAL SERICULTURAL AREA OF CHITRADURGA DISTRICT, KARNATAKA
B. T. Sreenivasa, Hiriyanna
The field study was conducted in three sericultural taluks of Challakere, Hiriyur and Molakalmuru of Chitradurga district, Karnataka during 2009-2011 with an objective to understand the socio-economic factors influencing the adoption of innovative technology by different farming groups. Total of 135 farmers were randomly selected and were grouped in to small (0.5-1 Acre), medium (1-2 Acre) and large (> 2 Acre) farmers based on their mulberry holdings. The data on various factors such as age of the farmer, education level, family size, experience, extension contact, extension participation, and mass media were collected and analyzed statistically. The data were correlated with cocoon yield, cocoon price, Dfls/acre, level of knowledge and adoption with respect to mulberry and silkworm rearing technologies. The results revealed that, the factors such as education, experience and extension contact of the farmers were significantly influenced the adoption of new technologies irrespective of holding size groups.