Journal of Aquaculture Research & Development

Abstrait

Consumption Preferences of Fishery Products among the Young People of the Iran (Case Study: Gorgan City)

Afshin Adeli, Masoomeh Hassannejad

Fish and seafood, as a balanced, healthy, low-fat, and high-protein diet contains vitamins and minerals which is known as an important part of the human diet in the long time. In the present study, the behavior of 15-29 years old consumers and their preferences of fishery products of the Gorgan City were examined based on a questionnaire filled with 314 young people as a sample. The frequency was used to describe demographic characteristics. Also, the Friedman test was done to study the questionnaire main questions. Based on Results, the young people preferred traditional food relative to the fast food and seafood of the restaurants. With respect to the availability of fresh fish, 80.3% preferred fresh fish and 15.9% preferred packaged products due to their healthier nature relative to raw fish. Moreover, the aquatic species packaged was the main reason of buying non-canned fishery products packaged. Consumers preferred the Caspian Sea packaged species among which the commercial brand Tohfeh was the brand of fishery products which was the most known one among consumers. The most popular packaged fishery product was the fried shrimp. 63.1% of consumers were consuming fish during the last two week before collecting the filled questionnaires.